Consumer behavior concepts and applications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
c1984
|
| Edition: | 2nd ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xix, 727 p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0070387583 |