APA (7th ed.) Citation

Loudon, D. L., & Della Bitta, A. J. (1984). Consumer behavior: Concepts and applications (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. New York: McGraw-Hill, 1984.

MLA (9th ed.) Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. 2nd ed. McGraw-Hill, 1984.