Marketing : a behavioural analysis
| Main Author: | |
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| Format: | Book |
| Published: |
London :
McGraw-Hill ,
c1985
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | viii, 328 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0070841500 , |