Consumer behavior : concepts and strategies

Bibliographic Details
Main Authors: Berkman, Harold W. (Author), Gilson, Christopher C. (Author)
Format: Book
Published: Encino, Calif. : Dickenson Publishing , c1978
Subjects:

MARC

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020 |a 0822101998 
090 0 0 |a HF5415.3   |b .B42 
100 0 |a Berkman, Harold W. ,   |e author 
245 0 0 |a Consumer behavior :   |b concepts and strategies   |c Harold W. Berkman, Christopher C. Gilson 
260 2 |a Encino, Calif. :   |b Dickenson Publishing ,   |c c1978 
300 |a 562 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Consumers   |z United States 
700 0 |a Gilson, Christopher C. ,   |e author 
999 |a 1000017906   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus