APA (7th ed.) Citation

Berkman, H. W., & Gilson, C. C. (1978). Consumer behavior: Concepts and strategies. Dickenson Publishing.

Chicago Style (17th ed.) Citation

Berkman, Harold W., and Christopher C. Gilson. Consumer Behavior: Concepts and Strategies. Encino, Calif.: Dickenson Publishing, 1978.

MLA (9th ed.) Citation

Berkman, Harold W., and Christopher C. Gilson. Consumer Behavior: Concepts and Strategies. Dickenson Publishing, 1978.

Warning: These citations may not always be 100% accurate.