APA (7th ed.) Citation

Parasuraman, A. (1991). Marketing research (2nd ed.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing Research. 2nd ed. Reading, Mass.: Addison-Wesley, 1991.

MLA (9th ed.) Citation

Parasuraman, A. Marketing Research. 2nd ed. Addison-Wesley, 1991.

Warning: These citations may not always be 100% accurate.