Marketing research : management, method, and cases

Bibliographic Details
Main Author: Wentz, Walter B. (Author)
Format: Book
Published: New York : Harper & Row , c1979
Edition:2nd ed.
Subjects:

MARC

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245 0 0 |a Marketing research :   |b management, method, and cases   |c Walter B. Wentz 
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260 2 |a New York :   |b Harper & Row ,   |c c1979 
300 |a xii, 770 p. :   |b ill. ; ;   |c 24 cm. 
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650 0 |a Marketing research   |x Statistical methods 
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