Marketing research : management, method, and cases
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
Harper & Row ,
c1979
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xii, 770 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0060470062 |