APA (7th ed.) Citation

Wentz, W. B. (1979). Marketing research: Management, method, and cases (2nd ed.). Harper & Row.

Chicago Style (17th ed.) Citation

Wentz, Walter B. Marketing Research: Management, Method, and Cases. 2nd ed. New York: Harper & Row, 1979.

MLA (9th ed.) Citation

Wentz, Walter B. Marketing Research: Management, Method, and Cases. 2nd ed. Harper & Row, 1979.