Marketing research : measurement and method :

Bibliographic Details
Main Authors: Tull, Donald S. (Author), Hawkins, Del I. (Author)
Format: Book
Published: New York : London : Macmillan Publishing ; Collier Macmillan , c1980
Edition:2nd ed.
Subjects:

MARC

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245 0 0 |a Marketing research :   |b measurement and method :   |b a text with cases   |c Donald S. Tull, Del I. Hawkins. 
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260 2 |a New York :   |b Macmillan Publishing ;   |a London :   |b Collier Macmillan ,   |c c1980 
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