Marketing research measurement and method
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York London
Macmillan Publishing ; Collier Macmillan
c1980
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvii, 796 p. ill. ; 25 cm. |
|---|---|
| ISBN: | 0024217603 0029796407 |