Marketing research : measurement and method :
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York : London :
Macmillan Publishing ; Collier Macmillan ,
c1980
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvii, 796 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0024217603 , 0029796407 , |