Market research and analysis

Bibliographic Details
Main Author: Lehmann, Donald R. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1979
Subjects:

MARC

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090 0 0 |a HF5415.2  |b .L3 1979 
100 0 |a Lehmann, Donald R.  |e author 
245 1 0 |a Market research and analysis   |c Donald R. Lehmann 
260 2 |a Homewood, Ill.   |b Irwin  |c 1979 
300 |a xiii, 721 p.   |b ill.  |c 24 cm 
650 0 |a Marketing research 
650 0 |a Marketing research  |x Problems, exercises, etc. 
999 |a 1000017879  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus