Market research and analysis

Bibliographic Details
Main Author:	Lehmann, Donald R. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1979
Subjects:	Marketing research Marketing research > Problems, exercises, etc.

MARC


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020			\|a 0256021406
090	0	0	\|a HF5415.2 \|b .L3 1979
100	0		\|a Lehmann, Donald R. , \|e author
245	1	0	\|a Market research and analysis \|c Donald R. Lehmann
260	2		\|a Homewood, Ill. : \|b Irwin , \|c 1979
300			\|a xiii, 721 p. : \|b ill. ; \|c 24 cm.
504			\|a Includes index
650		0	\|a Marketing research
650		0	\|a Marketing research \|x Problems, exercises, etc.
999			\|a 1000017879 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus