Consumer behavior and marketing action
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass.
Kent Publishing
c1987
|
| Edition: | 3rd ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011458 | ||
| 008 | 021119n | ||
| 020 | |a 0534075304 | ||
| 090 | 0 | 0 | |a HF5415.3 |b .A83 |
| 100 | 0 | |a Assael, Henry |e author | |
| 245 | 0 | 0 | |a Consumer behavior and marketing action |c Henry Assael |
| 250 | |a 3rd ed. | ||
| 260 | 2 | |a Boston, Mass. |b Kent Publishing |c c1987 | |
| 300 | |a xix, 700 p., [8] p. of plates |b ill. (some col.) ; |c 25 cm. | ||
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 999 | |a 1000017904 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||