Consumer behavior and marketing action
| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass.
Kent Publishing
c1987
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xix, 700 p., [8] p. of plates ill. (some col.) ; 25 cm. |
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| ISBN: | 0534075304 |