APA (7th ed.) Citation

Assael, H. (1987). Consumer behavior and marketing action (3rd ed.). Kent Publishing.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Boston, Mass.: Kent Publishing, 1987.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Kent Publishing, 1987.

Warning: These citations may not always be 100% accurate.