Consumer behavior and marketing action

Bibliographic Details
Main Author: Assael, Henry (Author)
Format: Book
Published: Boston, Mass. : Kent Publsihing , c1984
Edition:2nd ed.
Subjects:

MARC

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090 0 0 |a HF5415.3   |b .A83 1984 
100 0 |a Assael, Henry ,   |e author 
245 0 0 |a Consumer behavior and marketing action   |c Henry Assael 
250 |a 2nd ed. 
260 2 |a Boston, Mass. :   |b Kent Publsihing ,   |c c1984 
300 |a xx, 695 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Motivation research (Marketing) 
999 |a 1000017902   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017903   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus