Consumer behavior and marketing action

Consumer behavior and marketing action

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Bibliographic Details
Main Author: Assael, Henry (Author)
Format: Book
Published: Boston, Mass. Kent Publsihing c1984
Edition:2nd ed.
Subjects:
Consumer behavior
Motivation research (Marketing)
Description
Physical Description:xx, 695 p. ill. ; 25 cm.
ISBN:0534029906

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