Consumer behavior and marketing action
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
Kent Publsihing ,
c1984
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xx, 695 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0534029906 |