APA (7th ed.) Citation

Assael, H. (1984). Consumer behavior and marketing action (2nd ed.). Kent Publsihing.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 2nd ed. Boston, Mass.: Kent Publsihing, 1984.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 2nd ed. Kent Publsihing, 1984.

Warning: These citations may not always be 100% accurate.