Exploring marketing research

Bibliographic Details
Main Author: Zikmund, William G. (Author)
Format: Book
Published: Chicago : Dryden Press , c1986
Edition:2nd ed.
Subjects:

MARC

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100 0 |a Zikmund, William G. ,   |e author 
245 0 0 |a Exploring marketing research   |c William G. Zikmund 
250 |a 2nd ed. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1986 
300 |a xxiii, 778 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research 
999 |a 1000017899   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
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