Exploring marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1986
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxiii, 778 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030056683 |