APA (7th ed.) Citation

Zikmund, W. G. (1986). Exploring marketing research (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 2nd ed. Chicago: Dryden Press, 1986.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 2nd ed. Dryden Press, 1986.