Marketing research : measurement and method

Bibliographic Details
Main Authors: Tull, Donald S. (Author), Hawkins, Del I. (Author)
Format: Book
Published: New York : London : Macmillan Publishing ; Collier Macmillan , c1987
Edition:4th ed.
Subjects:

MARC

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100 0 |a Tull, Donald S. ,   |e author 
245 0 0 |a Marketing research :   |b measurement and method   |c Donald S. Tull and Del I. Hawkins 
250 |a 4th ed. 
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300 |a xvi, 845 p. :   |b ill. ; ;   |c 24 cm. 
504 |a Includes index 
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