Marketing research : measurement and method
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York : London :
Macmillan Publishing ; Collier Macmillan ,
c1987
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xvi, 845 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 002421910X 0029468108 , |