The marketing research handbook : a decision-oriented approach

Bibliographic Details
Main Authors: Ruddick, Morris E. (Author), Sherwood, Philip K. (Author), Stevens, Robert E. , 1942- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1983
Subjects:

MARC

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090 0 0 |a HF5415.2   |b .R82 
100 0 |a Ruddick, Morris E. ,   |e author 
245 1 4 |a The marketing research handbook :   |b a decision-oriented approach   |c Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1983 
300 |a xi, 210 p. ;   |c 24 cm. 
501 |a "A Spectrum book" 
504 |a Includes index 
650 0 |a Marketing research 
700 0 |a Sherwood, Philip K. ,   |e author 
700 0 |a Stevens, Robert E. ,   |d 1942- ,   |e author 
999 |a 1000017889   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus