The marketing research handbook a decision-oriented approach

Bibliographic Details
Main Authors: Ruddick, Morris E. (Author), Sherwood, Philip K. (Author), Stevens, Robert E. 1942- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1983
Subjects:

MARC

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100 0 |a Ruddick, Morris E.  |e author 
245 1 4 |a The marketing research handbook  |b a decision-oriented approach  |c Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens 
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300 |a xi, 210 p.  |c 24 cm 
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700 0 |a Sherwood, Philip K.  |e author 
700 0 |a Stevens, Robert E.  |d 1942-  |e author 
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