The marketing research handbook : a decision-oriented approach
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1983
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| Subjects: |
| Physical Description: | xi, 210 p. ; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0135577284 , 0135577365 , |