The marketing research handbook a decision-oriented approach

Bibliographic Details
Main Authors: Ruddick, Morris E. (Author), Sherwood, Philip K. (Author), Stevens, Robert E. 1942- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1983
Subjects:
Description
Physical Description:xi, 210 p. 24 cm
ISBN:0135577284
0135577365