APA (7th ed.) Citation

Parasuraman, A. (1986). Marketing research. Addison-Wesley.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing Research. Reading, Mass.: Addison-Wesley, 1986.

MLA (9th ed.) Citation

Parasuraman, A. Marketing Research. Addison-Wesley, 1986.

Warning: These citations may not always be 100% accurate.