The practice of marketing research

The practice of marketing research

Bibliographic Details
Main Author: Nelson, James E. [ (James Earle)] , 1943- (Author)
Format: Book
Published: Boston, Mass. : Kent , c1982
Subjects:
Marketing research
Description
Physical Description:xiii, 667 p. : ill. ; 25 cm.
Bibliography:Includes index
ISBN:0534010687

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