Principles of marketing

Bibliographic Details
Main Authors: Lusch, Robert F. (Author), Lusch, Virginia N. , 1949- (Author)
Format: Book
Published: Boston, Mass. : Kent , c1987.
Subjects:

MARC

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090 0 0 |a HF5415   |b .L82 1987 
100 0 |a Lusch, Robert F. ,   |e author 
245 0 0 |a Principles of marketing   |c Robert F. Lusch, Virginia N. Lusch. 
260 2 |a Boston, Mass. :   |b Kent ,   |c c1987. 
300 |a xxvi, 757 p. :   |b col. ill. ; ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 0 |a Lusch, Virginia N. ,   |d 1949- ,   |e author 
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