Industrial marketing research : techniques and practices

Bibliographic Details
Main Author: Lee, Donald D. , 1914- (Author)
Format: Book
Published: New York : Van Nostrand Reinhold , c1984
Edition:2nd ed
Subjects:
Description
Item Description:Includes index
Physical Description:x, 226 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 219-221
ISBN:0442259220