Marketing research an applied approach

Bibliographic Details
Main Authors: Kinnear, Thomas C. 1943- (Author), Taylor, James R. (James Ronald) 1938- (Author)
Format: Book
Published: New York McGraw-Hill c1987
Edition:3rd ed
Series:McGraw-Hill series in marketing
Subjects:

MARC

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090 0 0 |a HF5415.2  |b .K53 1987 
100 0 |a Kinnear, Thomas C.  |d 1943-  |e author 
245 0 0 |a Marketing research  |b an applied approach  |c Thomas C. Kinnear, James R. Taylor. 
250 |a 3rd ed 
260 2 |a New York  |b McGraw-Hill  |c c1987 
300 |a xviii, 718 p.  |b ill. (some col.)  |c 25 cm 
440 0 0 |a McGraw-Hill series in marketing 
650 0 |a Marketing research 
650 0 |a Marketing  |x Management 
700 0 |a Taylor, James R.  |q (James Ronald)  |d 1938-  |e author 
999 |a 1000017934  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus