Marketing research an applied approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
c1987
|
| Edition: | 3rd ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xviii, 718 p. ill. (some col.) 25 cm |
|---|---|
| ISBN: | 0070347484 |