APA (7th ed.) Citation

Kinnear, T. C. ., & Taylor, J. R. . [. .. (1987). Marketing research: An applied approach (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. , and James R. [] Taylor. Marketing Research: An Applied Approach. 3rd ed. New York: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Kinnear, Thomas C. , and James R. [] Taylor. Marketing Research: An Applied Approach. 3rd ed. McGraw-Hill, 1987.