Marketing research : an applied approach

Bibliographic Details
Main Authors:	Kinnear, Thomas C. , 1943- (Author), Taylor, James R. [ (James Ronald)] , 1938- (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1983
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing research Marketing > Management

Marketing research : an applied approach by Kinnear, Thomas C. , 1943-, Taylor, James R. [ (James Ronald)] , 1938-

Published 1987