Marketing research : an applied approach

Bibliographic Details
Main Authors: Kinnear, Thomas C. , 1943- (Author), Taylor, James R. [ (James Ronald)] , 1938- (Author)
Format: Book
Published: New York : McGraw-Hill , c1983
Edition:2nd ed
Series:McGraw-Hill series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011445
005 20060522093000.0
008 021119s1983
020 |a 007034745X 
090 0 0 |a HF5415.2   |b .K53 1983 
100 0 |a Kinnear, Thomas C. ,   |d 1943- ,   |e author 
245 0 0 |a Marketing research :   |b an applied approach   |c Thomas C. Kinnear, James R. Taylor. 
250 |a 2nd ed 
260 2 |a New York :   |b McGraw-Hill ,   |c c1983 
300 |a xviii, 698 p. :   |b ill. ;   |c 25 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographies and index 
650 0 |a Marketing research 
650 0 |a Marketing   |x Management 
700 0 |a Taylor, James R. [  |q (James Ronald)] ,   |d 1938- ,   |e author 
999 |a 1000017876   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017877   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus