Marketing research an applied approach

Bibliographic Details
Main Authors: Kinnear, Thomas C. 1943- (Author), Taylor, James R. (James Ronald) 1938- (Author)
Format: Book
Published: New York McGraw-Hill c1983
Edition:2nd ed
Series:McGraw-Hill series in marketing
Subjects:

MARC

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100 0 |a Kinnear, Thomas C.  |d 1943-  |e author 
245 0 0 |a Marketing research  |b an applied approach  |c Thomas C. Kinnear, James R. Taylor. 
250 |a 2nd ed 
260 2 |a New York  |b McGraw-Hill  |c c1983 
300 |a xviii, 698 p.  |b ill.  |c 25 cm 
440 0 0 |a McGraw-Hill series in marketing 
650 0 |a Marketing research 
650 0 |a Marketing  |x Management 
700 0 |a Taylor, James R.  |q (James Ronald)  |d 1938-  |e author 
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