Essentials of marketing research

Bibliographic Details
Main Authors: Hartley, Sue E. (Author), Flaschner, Alan B. (Author), Prough, George E. (Author)
Format: Book
Published: Tulsa, Okla. : PennWell Books , c1983
Series:The PennWell marketing and management series
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011444
005 20170330.0
008 021119n
020 |a 087814241X 
050 0 0 |a HF5415.2   |b .H3 
090 0 0 |a HF5415.2   |b .H3 
100 0 |a Hartley, Sue E. ,   |e author 
245 0 0 |a Essentials of marketing research   |c Robert F. Hartley, George E. Prough, Alan B. Flaschner. 
260 2 |a Tulsa, Okla. :   |b PennWell Books ,   |c c1983 
300 |a x, 566 p. :   |b ill. ; ;   |c 25 cm. 
440 0 4 |a The PennWell marketing and management series 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing research 
700 0 |a Flaschner, Alan B. ,   |e author 
700 0 |a Prough, George E. ,   |e author 
999 |a 1000017875   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus