Essentials of marketing research
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Tulsa, Okla. :
PennWell Books ,
c1983
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| Series: | The PennWell marketing and management series
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| Subjects: |
| Physical Description: | x, 566 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 087814241X |