Marketing research for managers

Bibliographic Details
Main Author: Crouch, Sunny (Author)
Format: Book
Published: London : Heinemann , 1984
Subjects:

MARC

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020 |a 0434902829 
090 0 0 |a HF5415   |b .C76 
100 0 |a Crouch, Sunny ,   |e author 
245 0 0 |a Marketing research for managers   |c Sunny Crouch 
260 2 |a London :   |b Heinemann ,   |c 1984 
300 |a xii, 345 p. :   |b ill. ; ;   |c 22 cm. 
501 |a "Published on behalf of the Institute of Marketing and the CAM Foundation" 
504 |a Includes bibliographical references (p. 338-339) and index 
650 0 |a Marketing research 
999 |a 1000017869   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus