Marketing research for managers
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Heinemann ,
1984
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| Subjects: |
| Physical Description: | xii, 345 p. : ill. ; ; 22 cm. |
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| Bibliography: | Includes bibliographical references (p. 338-339) and index |
| ISBN: | 0434902829 |