Qualitative market research : a practitioner's and buyer's guide

Bibliographic Details
Main Authors: Gordon, Wendy , 1943- (Author), Langmaid, Roy , 1946- (Author)
Format: Book
Published: Aldershot, England : Gower c1988
Subjects:

MARC

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090 0 0 |a HF5415.2   |b .G564 1988 
100 0 |a Gordon, Wendy ,   |d 1943- ,   |e author 
245 1 0 |a Qualitative market research :   |b a practitioner's and buyer's guide   |c Wendy Gordon and Roy Langmaid :   |b with illustrations by Christopher Mills 
264 1 |a Aldershot, England :   |b Gower   |c c1988 
300 |a xiii, 262 pages :   |b illustration ;   |c 26 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (pages [252]-253) and index 
650 0 |a Marketing research 
700 1 |a Langmaid, Roy ,   |d 1946- ,   |e author 
999 |a 1000017871   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus