Marketing research
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London New York :
McGraw-Hill ,
c1986
|
| Edition: | 3rd ed |
| Series: | The McGraw-Hill marketing series
|
| Subjects: |
| Physical Description: | x, 352 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070841551 , |