Marketing research methodological foundations
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
c1987
|
| Edition: | 4th ed. |
| Subjects: |
MARC
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| 001 | 0000011439 | ||
| 008 | 021119n | ||
| 020 | |a 0030055326 | ||
| 090 | 0 | 0 | |a HF5415.2 |b .C5 |
| 100 | 0 | |a Churchill, Gilbert A. |e author | |
| 245 | 0 | 0 | |a Marketing research |b methodological foundations |c Gilbert A. Churchill, Jr. |
| 250 | |a 4th ed. | ||
| 260 | 2 | |a Chicago |b Dryden Press |c c1987 | |
| 300 | |a xx, 896 p. |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing research | |
| 999 | |a 1000017866 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||