Marketing research : methodological foundations

Bibliographic Details
Main Author: Churchill, Gilbert A. (Author)
Format: Book
Published: Chicago : Dryden Press , c1987
Edition:4th ed.
Subjects:

MARC

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100 0 |a Churchill, Gilbert A. ,   |e author 
245 0 0 |a Marketing research :   |b methodological foundations   |c Gilbert A. Churchill, Jr. 
250 |a 4th ed. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1987 
300 |a xx, 896 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research 
999 |a 1000017866   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus