Marketing research : methodological foundations
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1987
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xx, 896 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030055326 |