Research for marketing decisions

Bibliographic Details
Main Authors: Green, Paul E. (Author), Albaum, Gerald S. (Author), Tull, Donald S. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1988
Edition:5th ed.
Series:The Prentice Hall series in marketing
Subjects:

MARC

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090 0 0 |a HF5415.2   |b .G68 1988 
100 0 |a Green, Paul E. ,   |e author 
245 1 0 |a Research for marketing decisions   |c Paul E. Green, Donald S. Tull, Gerald Albaum 
250 |a 5th ed. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1988 
300 |a xii, 784 p. :   |b ill. ;   |c 25 cm. 
440 0 4 |a The Prentice Hall series in marketing 
504 |a Includes index 
650 0 |a Marketing research 
700 1 |a Albaum, Gerald S. ,   |e author 
700 1 |a Tull, Donald S. ,   |e author 
999 |a 1000017872   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus