Research for marketing decisions

Bibliographic Details
Main Authors: Green, Paul E. (Author), Tull, Donald S. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1978
Edition:4th ed.
Series:Prentice-Hall international series in management
Subjects:

MARC

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090 0 0 |a HF5415.2   |b .G68 1978 
100 0 |a Green, Paul E. ,   |e author 
245 0 0 |a Research for marketing decisions   |c Paul E. Green, Donald S. Tull. 
250 |a 4th ed. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1978 
300 |a xiii, 673 p. :   |b ill. ; ;   |c 24 cm. 
490 0 0 |a Prentice-Hall international series in management 
500 |a Includes index 
504 |a Bibliography: p.645-658 
650 0 |a Marketing research 
700 0 |a Tull, Donald S. ,   |e author 
999 |a 1000017873   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus