Research for marketing decisions
| Main Authors: | , |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1978
|
| Edition: | 4th ed. |
| Series: | Prentice-Hall international series in management
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| Subjects: |
| Physical Description: | xiii, 673 p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0137741588 |