Research for marketing decisions
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1978
|
| Edition: | 4th ed. |
| Series: | Prentice-Hall international series in management
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xiii, 673 p. : ill. ; ; 24 cm. |
| Bibliography: | Bibliography: p.645-658 |
| ISBN: | 0137741588 |