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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011435 |
| 005 |
20071110093000.0 |
| 008 |
021119s1977 |
| 020 |
|
|
|a 0256018383
|
| 090 |
0 |
0 |
|a HF5415.2
|b .B65 1977
|
| 100 |
0 |
|
|a Boyd, Harper W. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing research :
|b text and cases
|c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
|
| 250 |
|
|
|a 4th ed
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1977
|
| 300 |
|
|
|a xii, 692 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing research
|v Case studies
|
| 700 |
0 |
|
|a Stasch, Stanley F. ,
|e author
|
| 700 |
0 |
|
|a Westfall, Ralph L. ,
|e author
|
| 999 |
|
|
|a 1000017862
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|