Marketing research text and cases

Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1977
Edition:4th ed
Subjects:

MARC

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260 2 |a Homewood, Ill.  |b Irwin  |c 1977 
300 |a xii, 692 p.  |b ill.  |c 24 cm 
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650 0 |a Marketing research  |v Case studies 
700 0 |a Stasch, Stanley F.  |e author 
700 0 |a Westfall, Ralph L.  |e author 
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