Marketing research : text and cases
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1977
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xii, 692 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256018383 |