Marketing research text and cases

Marketing research text and cases

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Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1977
Edition:4th ed
Subjects:
Marketing research
Marketing research > Case studies
Description
Physical Description:xii, 692 p. ill. 24 cm
ISBN:0256018383

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