APA (7th ed.) Citation

Boyd, H. W., Stasch, S. F., & Westfall, R. L. (1977). Marketing research: Text and cases (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Stanley F. Stasch, and Ralph L. Westfall. Marketing Research: Text and Cases. 4th ed. Homewood, Ill.: Irwin, 1977.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 4th ed. Irwin, 1977.