Marketing research : text and cases

Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. : Richard D. Irwin , 1981
Edition:5th ed
Subjects:

MARC

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100 0 |a Boyd, Harper W. ,   |e author 
245 0 0 |a Marketing research :   |b text and cases   |c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch 
250 |a 5th ed 
260 2 |a Homewood, Ill. :   |b Richard D. Irwin ,   |c 1981 
300 |a xiv, 693 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing research 
650 0 |a Marketing research   |v Case studies 
700 0 |a Stasch, Stanley F. ,   |e author 
700 0 |a Westfall, Ralph L. ,   |e author 
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999 |a 1000036367   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus