Marketing research text and cases

Marketing research text and cases

Show other versions (3)
Bibliographic Details
Main Authors: Boyd, Harper W. (Author), Stasch, Stanley F. (Author), Westfall, Ralph L. (Author)
Format: Book
Published: Homewood, Ill. Richard D. Irwin 1981
Edition:5th ed
Subjects:
Marketing research
Marketing research > Case studies
Description
Physical Description:xiv, 693 p. ill. 25 cm
ISBN:0256025304

Similar Items